Cloud-based Giant Salesforce To Acquire Spiff By CIOTechOutlook Team

Cloud-based Giant Salesforce To Acquire Spiff

CIOTechOutlook Team | Wednesday, 20 December 2023, 08:45 IST

Salesforce has announced plans to buy Spiff, a developer of a new type of incentive compensation management (ICM) software, for an unknown sum.

Once the acquisition closes, the Spiff organisation will join Sales Cloud, working to enhance Salesforce's Sales Performance Management solutions by providing customers with a trusted platform to increase visibility, supercharge selling and unlock growth, as per economic times.

"Spiff connects what sellers want - transparent compensation - with what sales leaders want - compensation planning built into CRM that aligns behaviours to strategic outcomes," said Ketan Karkhanis, EVP & GM, Sales Cloud.

Spiff's integration into Salesforce will enable CROs to better connect with financial and sales operations teams in order to effectively self-manage complex incentive pay schemes and identify the elements driving revenue success to promote top-line development.

"I'm excited about the future of Spiff and about what this means for the world of SPM and ICM in general," says Jeron Paul, CEO of Spiff.

Spiff is available on the Salesforce AppExchange and has been a Salesforce partner for many years. Sales Cloud is used as a CRM by more than 70% of Spiff's customers.

Spiff is a Salesforce Ventures portfolio company as well. Subject to customary closing conditions, the purchase is scheduled to close in the first quarter of Salesforce's fiscal year 2025.

Salesforce.com is a cloud-based software corporation situated in San Francisco, California. It offers CRM software and apps for sales, customer care, marketing automation, e-commerce, analytics, and application development.