EDF Partners with Accenture and Kraken Tech to Advance Customer Transformation By CIOTechOutlook Team

EDF Partners with Accenture and Kraken Tech to Advance Customer Transformation

CIOTechOutlook Team | Tuesday, 04 June 2024, 02:31 IST

Accenture and Kraken Technologies are assisting EDF's UK retail division in accelerating the transfer of consumers to its new platform, allowing them to effectively control their energy consumption and costs.

EDF has transferred over five million meter points in the UK to Kraken, the technology that powers Octopus Energy. Kraken uses advanced analytics, artificial intelligence, and machine learning to combine electricity and gacis customers as well as operational data.

“With Accenture and Kraken’s support, we are reimagining a simpler, customer-centric business, so that our customers are equipped to make better energy choices,” said Richard Hughes, Retail Energy Director, EDF in the UK. “This team’s extensive technology and industry expertise advances our company’s strategy of growing our base of energy-retail customers through digital transformation.”

Scott Tinkler, a senior managing director and global Utilities lead at Accenture, added, “The leading utilities are laser-focused on strengthening and modernising their digital core so they can better manage the accelerated rate of change in the industry while increasing customer satisfaction. This transformation for EDF is a powerful example of how Accenture and Kraken team up to help our clients continuously reinvent their businesses to drive agility and unlock new value for their customers.”

The collaboration with EDF is made possible by a broader ecosystem agreement between Accenture and Kraken, in which Accenture will support enterprises, scale the Kraken technology, and deliver client services globally.