Force Motors To Invest Around Rs 2,000 Cr For EV Development
CIOTechOutlook Team | Monday, 05 February 2024, 02:28 IST

"At a company level we are looking at about Rs 2,000 crore investment over the next three to four years," Firodia added.
"The investment will be across conventional engines, EVs, upgrading further engineering facilities, creating a more sustainable environment. It is across the board and across the value chain," Firodia added.
The company, which showcased its Traveller Electric, Urbania Diesel, and Traveller CNG at the Bharat Mobility Global Expo, has embarked on an electrification drive, although it will continue with its conventional engine vehicles, as per economic times.
"On electrification the investment will be anywhere around Rs 200 to Rs 300 crore," he said, adding the first electric offering will be the Traveller Electric.
Sharing the company's electrification plans, Firodia said, "Consistently, every six months, one after the other, the various variants of Traveller (will be electrified). Also by the end of the next year our Urbania will also come with an electric (version)."
He further said, "We are also working on non-passenger transport, more personal vehicles like the Gurkha. So one by one these products will start rolling out (in the electric version). The first vehicle to roll out in this quarter itself would be the Traveller Electric."
At a company level, Firodia said, "We have gone on a sustainability initiative which spans across the next few years. By mid of this calendar year almost close to 50 per cent of our energy consumed will be 'green energy' at a company level."
CIO Viewpoint
Empowering Women: Shaping the Future of Industry
By CIOTechOutlook Team
Scaling AI: Finding the right Biztech...
By Sujatha Gopal, CTO - Communications, Media & Information Services (CMI), Tata Consultancy services
Gen AI: Transforming Cloud Solutions for...
By Matt Yanchyshyn, VP - AWS Marketplace & Partner Services, AWS
CXO Insights
What's your Innovation Strategy?
By Prashant Lalchandani, Practice Lead - BFS Transformation, Capgemini FS SBU
Migrating to the Cloud - Why you Should...
By Pankaj Sabnis, Principal Architect - Cloud Computing, Infogain
e-Health: The Changing Face of Healthcare