Hanesbrands and Wipro Partner To Advance Digital Transformation By CIOTechOutlook Team

Hanesbrands and Wipro Partner To Advance Digital Transformation

CIOTechOutlook Team | Saturday, 15 June 2024, 02:20 IST

Wipro Limited, a leading technology services firm, has been chosen by Hanesbrands Inc, an international player in iconic apparel brands, to accelerate its digital transformation, business growth, and long-term profitability.

Wipro has been a key partner to Hanesbrands for many years, collaborating on a variety of business and technology transformation activities. This agreement expands the cooperation by using Wipro's expertise in application management, cybersecurity, intelligent automation, and artificial intelligence (AI).

As part of the agreement, Wipro will define the client's cloud strategy and support the integration of business functions to assist Hanesbrands in optimizing operations. Wipro will also use cutting-edge tools and services to optimize the client's product lifecycle processes and accelerate time-to-market.

Subra Goparaju, SVP and Chief Information Officer, Hanesbrands Inc. said, “Globally, we are incredibly focused on becoming a digital and data driven enterprise to drive growth and long-term profitability among our iconic brands in the Hanesbrands’ portfolio. Transforming our systems with the latest technology ensures we’re meeting the needs of our customers and consumers around the world. Wipro’s deep understanding of our business and industry, as well as its experience in complex tech transformations, will help us realize our goals and deliver better value to our customers.”

Srini Rajamani, SVP and Head – Consumer & Life Sciences, Wipro Limited said, “Our expertise in delivering similar transformation programs for the consumer industry in the areas of SAP Business Technology Platform and Security Operations, combined with our deep domain experience in the apparel industry in particular, will help Hanesbrands drive innovation and long-term profitability. We look forward to deepening our strong relationship by scaling with agility to include new offerings and technologies that will help Hanesbrands adapt to an evolving business landscape.”