IT Giant Accenture Acquires The Lumery To Bolster Its Marketing Services By CIOTechOutlook Team

IT Giant Accenture Acquires The Lumery To Bolster Its Marketing Services

CIOTechOutlook Team | Monday, 04 March 2024, 02:43 IST

IT Firm Accenture has acquired The Lumery, marketing technology (martech) consultancy that assists driving associations with conveying consistent client encounters and change their promoting administrations. The procurement will reinforce the marketing transformation abilities of Accenture Tune — he company's tech-controlled imaginative gathering - and add critical profundity to its contributions in Australia, like personalization, CRM and steadfastness, testing and trial and error and computerization.

Organizations are direly looking for ways of showing up genuinely for their clients across touchpoints. The greater part of worldwide buyers wish organizations would answer quicker to their changing requirements and assumptions. The acquisition of The Lumery reflects Accenture Melody's proceeded with speculation to assist organizations in Australia with answering quick changes in martech.

Mark Green, Australia and New Zealand lead at Accenture Song, said: “There is great interest in using tech to understand Australian customers more deeply and to streamline, enhance and transform marketing and sales efforts, especially with the rise of generative AI. The Lumery stands out for its distinct ability to help clients navigate the constantly changing and fragmented customer experience with its considered approach that integrates software, data and analytics. Accenture Song and The Lumery share a goal of helping organizations transform through connected marketing and technology investments to drive customer growth.”

Established in 2017, The Lumery carries corresponding martech environment connections to assist clients with changing through innovation for scale and mass customization. It gives industry and stage counseling administrations, including advertising warning and arranging, execution across whole innovation stacks, functional greatness and disentanglement. The Lumery works with clients across shopper labor and products, financial services, public area, retail and assets. Its group of around 80 individuals across its workplaces in Melbourne, Sydney and Bengaluru, India, will join Accenture Tune's Advertising practice.