Tech Giant Accenture To Acquire Jixie By CIOTechOutlook Team

Tech Giant Accenture To Acquire Jixie

CIOTechOutlook Team | Thursday, 21 December 2023, 08:42 IST

Accenture has agreed to acquire Jixie, a media and marketing technology startup. Accenture Song—the firm's tech-powered creative group—will integrate Jixie's intelligent digital marketing platform and team to strengthen its marketing transformation capabilities and resources, assisting Indonesian clients in delivering more personalized experiences to enhance customer engagement for sustainable business growth.

Headquartered in Singapore with a focus on servicing clients in Indonesia, Jixie offers a comprehensive suite of monetization and marketing growth tools. Its platform is a robust advertising ecosystem that connects publishers and brand owners with the ability to co-create solutions through reliable customer insights. This transforms marketing from a fragmented process with limited control into a strategic priority, amplifying simplicity while safeguarding brand safety, consumer data and privacy, as per businesswire.

The integration of Jixie's platform into Accenture Song's marketing capabilities will assist clients in effectively and efficiently converting customer data into actionable insights, regaining the control, speed, and trust required to capitalize on Indonesia's fast-growing digital economy, which is expected to reach US$146 billion by 2025 before expanding eightfold by 2030.

Jayant Bhagava, country managing director, Indonesia, at Accenture, said: “The convergence of marketing, data science and technology creates opportunities for businesses to redefine their customer engagement model. Jixie’s intelligent digital marketing solutions complement our technology expertise, providing a winning proposition for businesses to bring a higher level of personalization and effectiveness to their marketing efforts. This acquisition will allow us to better serve our clients in navigating complex marketing challenges in this era of interconnected digital world, which is crucial in driving long-term growth.”