Tech Giant Accenture to Acquire Work & Co By CIOTechOutlook Team

Tech Giant Accenture to Acquire Work & Co

CIOTechOutlook Team | Wednesday, 10 January 2024, 05:37 IST

Accenture has agreed to buy Work & Co, a worldwide digital product company that combines design, technology, and innovation to help businesses build ground-breaking products and experiences. The purchase demonstrates how Accenture Song, the world's largest tech-powered creative business, is continuing to invest in new methods to help its clients develop while meeting the ever-changing needs of their customers.

Founded in 2013, Work & Co has earned multiple honours for digital products it strategised on, designed, and developed, including Fast Company’s Innovation by Design Awards, Time’s Best Inventions list, and CES Innovation Awards. Work & Co has also been recognised by Forbes as one of the “Most Consequential Agencies” in business, as per economic times.

Globally, 97% of c-suite executives believe that their fast digital transformation efforts just allow businesses to keep up, rather than drive fresh growth and consumer relevance. Accenture Song and Work & Co share a vision of the enormous possibility for creating life-centric digital experiences and solutions in advance of a US$1755 billion global digital transformation industry by 2028.

David Droga, CEO at Accenture Song, said: “Game recognises game. I have admired Work & Co’s client work, distinct model, and strong leadership for years. It's little wonder they are widely considered as one of the world's very best digital product companies. So, as Song continues to grow significantly, we will continue to bring more and more tech expertise and creative excellence into our Song family.”

Work & Co has a strong reputation for developing flagship digital experiences and products, ranging from mobile apps and commerce platforms to retail experiences, digital kiosks, and generative AI applications. It also assists brands in defining and implementing digital strategies, as well as scaling up world-class digital goods. Work & Co serves clients in consumer products and services, communications and media, life sciences, travel, financial services, digital, and technology.